My Learning Space
​Space to take notes, learn and share.
Facebook Campaigns for Marketing Analytics
This article aims to summarise attributes available in any facebook campaign at the time of configuration. Having an overview of campaign attributes available is handy in understanding what can be analyzed,configured and managed within facebook campaigns. Depending on...
Predicting Customer Life time Value with Google BigQuery ML
Exploring Google Analytics E-commerce Data. We can explore machine learning capabilities of Google BigQuery by creating a classification model. The model will predict whether or not a new user is likely to purchase in future. BigQuery ML supports following machine...
Evolution of Leadership Models
Leadership is talked quite often in modern day work places. What is meant by leadership is quite often reliant on speaker's mental model of it. There is a high likelyhood that speaker(or the leader) may not have a structured mental model for what she means by...
Campaign Structure for Marketing platforms
Marketing platforms structure their campaigns in slightly different ways. The difference can be either in hirearchy( nesting levels) or the terminology used for hirearchy. For doing any cross-platform marketing analysis, it's good to understand at a high level, how...
Facebook’s Ad Auction
Facebook's Auction System Facebook use auctions to determine which ads to show to the user. This is similar to how google price its ads. In this article we will explore how facebook's Ad auction system works. Facebook Ad Auction system has two goals : Create value for...
Lambda and Kappa Architectures
Lambda and Kappa architectures are two popular data processing architectures. They both represent systems designed to handle ingestion, processing and storage of large volumes of data and providing analytics. Understanding these architectures and their respective...