My Learning Space
Space to take notes, learn and share.
Campaign Structure for Marketing platforms
Marketing platforms structure their campaigns in slightly different ways. The difference can be either in hirearchy( nesting levels) or the terminology used for hirearchy. For doing any cross-platform marketing analysis, it's good to understand at a high level, how...
Facebook’s Ad Auction
Facebook's Auction System Facebook use auctions to determine which ads to show to the user. This is similar to how google price its ads. In this article we will explore how facebook's Ad auction system works. Facebook Ad Auction system has two goals : Create value for...
Lambda and Kappa Architectures
Lambda and Kappa architectures are two popular data processing architectures. They both represent systems designed to handle ingestion, processing and storage of large volumes of data and providing analytics. Understanding these architectures and their respective...
Azure Machine Learning Experiment Using Python
Azure ML studio provides 3 artifacts for conducting machine learning experiments. Notebooks Automated ML Designer In this article, we will see how we can use notebooks to build a machine learning experiment. From Azure ML studio, Click on Start now button on the...
Evaluating Azure Machine Learning Results
Evaluating Azure ML Regression Results. In the earlier article, we used Azure ML Designer to build a regression model. The final output of the regression model is few metrics which we use to understand how good our regression model is. There are two steps of interest...
Machine learning with Azure ML Designer
Azure machine learning studio provides an easy-to-use interface for data scientists and developers to build train and productionise machine learning models. Another major benefit it provides is the ease of collaboration and In this article, we will explore how to...